In his acknowledgements, James D. Hornfischer, author of the excellent, New York Times’ best selling book, Neptune’s Inferno, wrote: . . . three years of research and two of writing . . . . Imagine spending five years of your life producing one book! Even if you worked only 20 hours per week for, say, …
Not Talented? Not Gifted? So Represent Those Who Are Read More »
Thank you to those of you who have already signed up for the AMI Research Panel. We are preparing to send out our first survey in the upcoming weeks. If you have friends or family members who are fans of The Millionaire Next Door or might be interested in participating, please encourage them to sign …
From studying the affluent market for over 30 years I have learned how individuals who seem quite ordinary become the millionaires next door. This research has focused primarily on those who are very productive in transforming their incomes into wealth. In turn, I have tried to highlight the lifestyles, habits and background of this population through …
Last week in a social setting I met Mrs. L who is employed as an assistant manager at a branch bank. She and her husband are immigrants from India. Mrs. L asked me what I did for a living. I responded that I am a researcher and writer. Mrs. L: Research? My husband does medical research. What kind …
A producer from ABC’s 20/20 news magazine television show once asked if I could identify neighborhoods where the millionaire next door types live. After checking my database, I pinpointed several neighborhoods where these people resided. The resulting televised program certainly raised eyebrows. Most of the homes depicted were in the $200,000 to under $400,000 price range. …
Why did I write The Millionaire Mind? Because many of those who read The Millionaire Next Door felt that the “frugal” millionaires profiled there were too monk-like! I refer to the millionaires in The Millionaire Mind as 27-percenters, i.e. only 27 percent of those people who live in homes valued at $1 million or more are …
When I was a boy, we lived in a small apartment in a blue-collar section of the Bronx. Just a quarter mile away was the wealthiest neighborhood in New York City, a residential community called Fieldston, aka Mansionville! I was nine years old. I told my eleven-year-old sister, “I’m disgusted with the marginal propensity of …
Jerry the Pharmacist – Focus groups with millionaire-next-door types are always interesting. Participants in one particular focus group I conducted had to have a financial net worth of at least $5 million. At the onset, I asked each respondent to introduce themselves and briefly profile their vocations. First there was a man who produced scientific …
A Networking Pharmacist…and Millionaire Next Door Read More »
Last week I received an email from a reader about the content found in my first three books: Marketing to the Affluent, Selling to the Affluent and Networking with the Affluent and Their Advisors. This writer was concerned that these books might be merely a rehash of each other. In fact, each book is unique, as you’ll see …
Monumental changes are taking place in the economic environment, especially among the affluent in America. But don’t worry about the millionaire next door types. Their population continues to grow. However, I do feel the need to disseminate my ideas about the implications of these changes in a more timely manner. It requires two to three …