From studying the affluent market for over 30 years I have learned how individuals who seem quite ordinary become the millionaires next door. This research has focused primarily on those who are very productive in transforming their incomes into wealth. In turn, I have tried to highlight the lifestyles, habits and background of this population through my seven books and this website.
As a continuation of this quest, Dr. Sarah Fallaw and I recently conducted a reader survey to find out what questions you might have for the millionaire next door. Many of you indicated that you would like to understand more about the characteristics, such as personality and interests, which can lead to wealth building over time. One of you asked: Can an introverted person, with no desire to be in sales, or to start a business, become wealthy? Others were interested in the kinds of experiences that those who accumulate wealth had in high school and college.
Our survey also asked for topics that you would like discussed in upcoming publications. One such topic mentioned was what experiences you as a parent could provide your children with to enhance their probability of becoming financially independent as an adult. As a result of your input, we have developed the Affluent Market Research Panel which will focus on the psychology of wealth building and further examine the habits of the wealthy. I would like to invite you to participate in these ongoing research efforts. Your input will be very important in formulating a foundation for the next generation of study areas.