The Millionaire Next Door

Automotive News

Where Did the Designer of Your Car’s Engine Attend College?

Thank you, Mr. S.Y., for your recent 5-star review of The Millionaire Mind.  In it you succinctly explained the book’s theme, focusing on the key table [Table 2-1] “Millionaire Success Factors.” . . . least important (success factor) . . . graduating near/at the top of my class.  (ranked 30th of 30 factors) This component is …

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What Does the Millionaire Next Door Read? Trade Journals

If your local library does not carry the periodical Automotive News, it might be worth your while to request that it do so.  The trade journal is a bit pricey for an individual to purchase.  But in my business this weekly periodical is a very important source of information about what some people refer to as “the …

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Leasing: A Popular Substitute for Wealth

In Stop Acting Rich, I profiled the “aspirationals” (people who act rich . . . but actually aren’t rich).  Perhaps Shakespeare was referring to these people when he said “all that glitters is not gold.”  Yet many Americans are guilty of judging the wealth of others based on whether or not they drive prestige makes of motor vehicles.  Judgments …

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Millionaires Buy Cars from Extraordinary Sales Professionals

Automotive News recently reported that two-thirds of new car buyers walked “ice cold” into the dealership where they bought their car.  The others took the initiative by contacting the dealer first. In another article more than half of new car buyers indicated that the number one problem with their purchasing experience was “dealing with a salesman.” Most of these …

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Help Stomp Out Adultery: Drive a Hyundai!

The following are extractions from an article recently published in Automotive News. After you have read them, what might you conclude? Married people who drive an Audi are the [automobile] industry’s biggest adulterers, according to a British Web site that helps them do it.  The site, IllicitEncounters.com, which proudly describes itself as “the U.K.’s leading married dating …

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Manufacturer with Smallest % of Subprime Car Buyers: Honda

Early in my career I wrote an article entitled “Why You’re Not as Wealthy as You Should Be.”  It was published in Medical Economics and later extracted for Reader’s Digest.  Much of the details were later incorporated into my books.  Those who have accumulated significantly less wealth than the norm for their respective age and income …

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