Monumental changes are taking place in the economic environment, especially among the affluent in America. But don’t worry about the millionaire next door types. Their population continues to grow. However, I do feel the need to disseminate my ideas about the implications of these changes in a more timely manner.
It requires two to three years to research and write a book. And I will continue to produce books. But it is also important to provide my audiences with the latest insights about situations as they occur, to answer questions from my readers, and to add to the existing base of knowledge about the wealthy in America. This blog is intended to provide a forum for communication with those who are interested in my ideas about how to become a millionaire.
For more than twenty years I was a professor of marketing. I look upon this website as a way to continue sharing (teaching) the wisdom of millionaires, their life styles, and how they became wealthy. Since I have been studying the affluent for over 30 years, I have accumulated an enormous amount of research on a variety of affluent market topics. Key elements of this research will be discussed periodically in this blog. I also look forward to sharing new findings and interviews as they arise. A more detailed account of my career “studying the affluent” can be found on the website’s About the Author page.
Another important objective for this blog is to study and analyze the public’s reactions to economic and social events as a basis for future research and future publications.
Many of my readers are sales and marketing professionals who focus on the affluent market. In fact, my first three books were written specifically with these folks in mind. I have a keen interest in reaching out to these individuals and, in turn, look forward to their comments and suggestions. I will continue to discuss the many marketing implications that generated from my research.