The Millionaire Next Door

acting rich

Frugal Millionaire with a Mercedes? II

In my last blog I profiled the “used vehicle-prone shopper” category of the millionaire next door population.  I also briefly mentioned an engineering professor who detailed his latest car purchasing experience.  “The sight of cash has a powerful effect on some people.  Accordingly, I took $2,000 in twenty dollar bills from my emergency cash reserve. …

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The Low Profile Millionaire Next Door

A producer from ABC’s 20/20 news magazine television show once asked if I could identify neighborhoods where the millionaire next door types live. After checking my database, I pinpointed several neighborhoods where these people resided. The resulting televised program certainly raised eyebrows. Most of the homes depicted were in the $200,000 to under $400,000 price range. …

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