The Millionaire Next Door

Current Events

Cars: More Opinions than Makes and Models

An excellent article in The Wall Street Journal  by Alex P. Kellogg, “BMW Touts ‘Joy,’ Value in New Ads,” Saturday/Sunday, February 13-14, 2010, highlights the changes in the advertising themes of several prestige manufacturers of automobiles. It seems that status is out and satisfaction, value and physical properties are being emphasized.  Acura is now touting …

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Taking Risks: A Recipe for Success

During these uncertain times, it pays to be vigilant in recognizing economic opportunities. Over the years, more than a few millionaires have told me that during one’s lifetime, major economic opportunities will confront most of us. Unfortunately, the majority of people don’t capitalize upon them. Some just don’t recognize “gold” when they stumble across it; others …

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Part 3 of 3: The Millionaire Next Door . . . Swiss? Cheese only.

Compare the “rich” people (especially the Forbes 400 crowd I profiled in my previous blog) with the typical Joe and Nancy American household. The typical household in the United States generates a median income of just over $50,000 per year. As explained in an earlier blog, Average Rich? Median Poor?, its net worth is just …

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