The Millionaire Next Door

Stop Acting Rich

Cars: More Opinions than Makes and Models

An excellent article in The Wall Street Journal  by Alex P. Kellogg, “BMW Touts ‘Joy,’ Value in New Ads,” Saturday/Sunday, February 13-14, 2010, highlights the changes in the advertising themes of several prestige manufacturers of automobiles. It seems that status is out and satisfaction, value and physical properties are being emphasized.  Acura is now touting …

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Option 3 for Stop Acting Rich-Part II

The cost of housing is often a major barrier to becoming financially independent.  That’s why Ms K.S. might consider becoming her own landlord, as did Brian.  But “just follow the rules.”  And as I wrote in The Millionaire Next Door: To build wealth, minimize your realized (taxable) income and maximize your unrealized income (wealth/capital appreciation …

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