The Millionaire Next Door

Thomas J. Stanley

“Any Economically Successful Man Doesn’t Gamble”

As of March, 2011, “there were 1.7 million active poker player accounts in the US from players wagering around $14 billion a year online” (see The Wall Street Journal). A lot of these players must feel that they can gamble themselves into millionaire status.  And who can blame them?  Cable television relentlessly glorifies gambling and constantly associates poker playing, especially, […]

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The Millionaire Next Door- Absent from His High School Reunion

Riddle:  Why did Mr. Lee, a business owner of the millionaire next door variety, decide not to attend his high school’s 25th reunion? Answer:  Because he felt very uncomfortable at the 20th reunion! At that reunion, Mr. Lee constantly had to explain how he, “Mr. Average” in high school, had become a major socioeconomic success.  In

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The Millionaire Next Door: A Poet’s View

Thanks to the “Poet Hound” at http://poethound.blogspot.com/ for her review of The Millionaire Next Door and her insightful comments about the book’s influence upon her life.  Among the earliest adopters of the book were millionaire parents/grandparents who gave copies to their children/grandchildren.  They did this so that these young people could understand and appreciate the traditional value of being financially

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Factor 7: A Key Characteristic of The Millionaire Next Door

“Underdog” is a term often used by readers to describe the millionaire next door.  There is a subsegment within this millionaire fraternity whose stories are particularly compelling.  It contains the beta millionaires, both men and women.  About 20% of millionaires were raised in an environment that was anything but nurturing.  And these beta millionaires had a great amount of work experience during

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Surface in the Middle of the “Affluent” Convoy

The Military Channel recently broadcast a program that dealt with famous submarine captains.  I was particularly interested when I saw an interview with Otto Kretschmer, the most productive submarine skipper in the Atlantic theatre during World War II.  In Marketing to the Affluent, I mentioned reading the book, Memoirs: Ten Years and Twenty Days, by Karl Doenitz, the head of

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