The Millionaire Next Door

The Millionaire Mind


“Readers with an entrepreneurial turn of mind will devour The Millionaire Mind because it provides road maps on how millionaires found their niches.” After its first publication, Dr. Thomas J. Stanley’s second best-seller The Millionaire Mind spent over four months on the New York Times best-seller list, rising to position #2, and has sold over half a million copies. Stanley’s second groundbreaking study of America’s wealthy provides new analysis of the characteristics of the affluent.

The Millionaire Mind targets a population of millionaires who have accumulated substantial wealth and live in ways that openly demonstrate their affluence. Exploring the ideas, beliefs, and behaviors that enabled these millionaires to build and maintain their fortunes, Dr. Stanley provides a fascinating look at who America’s financial elite are and how they got there.

  • What are millionaire success factors?
  • What was their educational experience?
  • How did they respond to negative criticism?
  • What are the characteristics of the millionaire’s spouse?
  • Is religion an important part of their lives?

The author uncovers the surprising answers to these and similar questions, showing readers through concrete examples just what it is that makes the wealthy prosper when others would turn away dejected or beaten.

The Millionaire Mind is as transformational as Dr. Stanley’s previous best-seller, The Millionaire Next Door. This book answers universal questions with solid statistical evidence in an approachable, and anecdotal style.