The Millionaire Next Door

BMW

Help Stomp Out Adultery: Drive a Hyundai!

The following are extractions from an article recently published in Automotive News. After you have read them, what might you conclude? Married people who drive an Audi are the [automobile] industry’s biggest adulterers, according to a British Web site that helps them do it.  The site, IllicitEncounters.com, which proudly describes itself as “the U.K.’s leading married dating …

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Cars: More Opinions than Makes and Models

An excellent article in The Wall Street Journal  by Alex P. Kellogg, “BMW Touts ‘Joy,’ Value in New Ads,” Saturday/Sunday, February 13-14, 2010, highlights the changes in the advertising themes of several prestige manufacturers of automobiles. It seems that status is out and satisfaction, value and physical properties are being emphasized.  Acura is now touting …

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